Gimme an "A"...
Gimme an "S"....
Three cheers for super fun lady clients starting super fun lady businesses! It was a good day when we got a branding inquiry from the lovely Natasha Gaskill, the owner and sweets-maker-extraordinaire behind the soon-to-be-opened A-Squad Bake Shop, in Savannah, GA.
We love clients with a vision – and let me say – Natasha had one. She wanted her new bake shop logo to be appropriate (think charming, somewhat sweet in nature but not "too" sweet, delicious colors) but also feel athletic and varsity inspired. (Did we mention that the name she selected for her new venture was "A-Squad?" – for a bakery – unique, right?) Hmmm. Oh, and all with a vintage touch. We scratched our heads for a moment (ok, maybe two moments) and wondered how these different inspirations would all live together.
After some serious inspiration, dreaming, and variations galore, we landed on something that felt juuuust right. A bit nostalgic, varsity inspired, but sweet and soft at the same time. We can't wait for A-Squad to open its doors (late 2014/early 2015) and to see this peppy little logo on cake boxes all around Savannah.