Branding: Goettee's Barber and Shave

Hi friends!

Sneak peek today. It's not too often than one gets approached about designing the branding for an old-fashioned barber shop. I mean, for a gal like me who adores pretty much anything vintage, it's kind of a dreamboat of a branding opportunity. And we ain't talkin' a Super Cuts or Sport Clips kind of place...we're talkin' legit old school. The kind of place where guys can recline, get a straight razor shave with hot towels, and soak in all the back-in-the-day grooming rituals when MEN were MEN and smelled like whiskey, pine trees and courage. 

I thought it might be fun to share some of the logo options we presented to the client. We felt like a classic black and cream palette felt timeless. And of course, we were compelled to bring in some old school script, but paired it with a modern sans serif to keep things from feeling too 1901 Sears & Roebuck Catalog. Truthfully, I like all of the options and feel like each one has merits, but ultimately the client chose the circle with the straight razor, which can be reversed to either prominent cream or black. It was important to establish this new shop as a "neighborhood" kind of place, so we made sure to include that as a little tagline that can live with the logo.

We're also designing business cards, t-shirts and first haircut certificates for the little ones – so stay tuned for more behind-the-scenes on this fun project. Which one is your favorite?