Designer Spotlight : Joshua Noom

As of late, I find myself constantly ooh-ing and ahh-ing over hand-done type. I marvel at it. While I am an art director and graphic designer, I've never been a master of illustration, so I really appreciate the talent when I see it. I love it because it's just so dang crafty and crafted. Beautiful and perfectly imperfect. Old fashioned and modern at the same time, in our desire to get back to things that are done by hand.

Alas, dare I say it's become the unofficial official hipster communication companion. I see it everywhere. Coffee joints, indie t-shirts, bake shops. You name it. Everyone has a hipster logo. Sorry hipsters – but if I can ask politely, back off! – or before you know it you'll send this design trend the way of the chevron. (Is it just me or has chevron waaaay run its course? Next!)

There are some really well-known hand letterers out there that have come to the surface over the past few years. Artists like Jessica Hische, Mary Kate McDevitt, Jon Contino and the like. If you spend any time on Pinterest (if you can wade through the endless recipes and overzealous DIYs), you've no doubt seen a lot of hand lettering. 

Friends, meet Joshua Noom. I've been a long-time admirer of his work. I love that it feels a little gritty and inky. Some of his work feels military-inspired and masculine, while other pieces (like the gorgeous one below) feel soft and feminine, like a vintage postcard you might find in your grandmother's hope chest. I like that Joshua (whom I have never met) seems like a guy that just truly loves his craft. So when he recently launched an online store selling some of his work, I immediately made a poster purchase and can't wait to frame it. Isn't it lovely?

joshua-noom-beautiful

I've always been a fan of this print, too. 

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There are a lot of neat projects on his site. You might even discover some nifty (and free!) wallpapers for your iPhone. Hint, hint.

joshua-noom-damn
joshua-noom-victory-defeat

If you'd like to purchase any of his art prints, you can do so here.