None of his words fell to the ground.

Friends, I'm delighted to share a very special birth announcement with you all today. Meet Samuel Dallas Paul. Isn't he sweet?


My friend and former ad agency colleague, Elizabeth (Mama to sweet Sam) contacted us a few months ago about a custom birth announcement. We were especially honored because this is the third birth announcement we've had the pleasure to design for the Paul family. Just like siblings, the designs have all been different in spirit, and for this go-around, Elizabeth let us do our thing without too much direction. For a designer, this can be a nice change of pace but it can be tougher to really nail what might be subconsciously in the client's head.

The inspiration came from a poignant story Elizabeth shared with me when she found out they were pregnant with their (surprise!) third child, and also from the Book of Samuel. The (greatly paraphrased) story goes that even as a small child, God spoke directly to Samuel and "never let his [Samuel's] words fall to the ground." There was something about that precise sentiment that resonated and felt really meaningful, so we decided to pull that verse and feature it prominently in the design.

Welcome to the world, little one!